Homesense The Gift Shift

Challenge

Homesense wanted to drive awareness and fame during the Christmas gifting period. Following a nationwide survey that revealed 61% of Brits feel they shoulder Christmas alone – rising to 76% of women, versus 40% of men – we realised there was an opportunity to position Homesense as a brand that makes the festive season more enjoyable for everyone.

Activation

We created a campaign, fronted by Angela Scanlon as Homesense’s Chief Gift Shifter, that inspired everyone to share the load and shift how they gift for good.

We created a Gift Shift Guide, shared through owned channels and the media, featuring a clever formula and curated bundles for the hard-to-buy-for.

Data insights shaped every element of the campaign, from comms messaging and user-generated content for Homesense’s owned social channels to influencer- and talent-led content. By working collaboratively from the initial idea through to execution, we ensured all touchpoints were cohesive. Media coverage, interviews, owned social, talent posts and influencer activations came together to deliver a truly integrated campaign.​

Impact

A national conversation about who picks up the workload at Christmas, revealing who really makes Christmas happen, with Homesense – the new home of seasonal enjoyment – at the heart of it all.