Everyone’s using AI
We’re using it to do something different.
Most agencies are using AI to do the same work faster. We’re using it to do what we do best, better.
It’s not about speed. It’s about sharper thinking, smarter decisions and creating work that performs. AI is allowing us to better interrogate how brands show up, uncover where opportunities are being won and lost, and then turn those insights into strategies that drive revenue, build brand relevance and deliver measurable, lasting growth.
Ai Fame Tracker™ from PrettyGreen - Does Ai recommend your brand?
Ai Fame Tracker™ is PrettyGreen's proprietary "Ai Recommendation Intelligence" platform, built by a PR-led agency that understands how brands become famous. We measure how often AI recommends your brand and how to improve how often it chooses you.
More purchase decisions now start inside ChatGPT, Gemini and Perplexity. The brands AI recommends are increasingly the brands customers choose. Everyone else risks being invisible before the buying journey has even begun.
We show you whether AI recommends your brand, which competitors are winning instead, and why.
We measure how often your brand appears across the AI platforms customers actually use, compare you against competitors, and give you a clear score showing where your brand stands in the AI recommendation landscape. Then we give you the playbook to change it.
Ai Fame Tracker™ doesn't just show whether AI knows your brand. It shows whether AI recommends it - and what to do if it doesn't.
The Scoop from PrettyGreen
The best PR stories already exist inside your business. They just need to be surfaced. The Scoop takes care of that.
Your team or regional stores submit stories based on a brief. The Scoop scores them for media potential, flagging, pitching and tracking the best ones, helping you build real brand relevance.
Yoco - Your Business Coach
A coach who remembers everything and spots what you can’t.
It builds a picture of how you think, work and lead over time, helping uncover blind spots, patterns and decisions you’d never notice yourself. It enables you to build team profiles, update meeting notes and transcripts and practice before a meeting. Completely in private - Launching soon - Beta access on request.
Core AI™️
A connected AI layer across strategy, creative and performance. Enhances category mapping and competitor intelligence, facilitates rapid creative iteration and testing, and offers real-time insights, reporting and optimisation, supporting your team to deliver sustainable growth.
How we use AI
Four principles that govern every brief and every output
Clarity before generation
We don’t rush to write prompts. We start with the right questions. We use our FAME model to define exactly what we’re trying to achieve before moving to the next step. Because garbage in means garbage out.
Generate less, decide more
Most AI workflows simply create volume. We use it to improve decisions and test more routes early, so fewer things are produced unnecessarily. No extra work cycles or reworking. Just curation and editing. Better work, with less waste.
360° responsible thinking
We’re B Corp certified, so we measure, avoid, reduce and counter negative environmental impacts. And AI is helping us reduce that further. That means fewer shoots. Fewer unused assets. Fewer dead campaigns. AI shouldn’t just do things faster, it should have a positive impact.
Let AI do the graft
We let AI handle the research, briefing, reporting and analysis. Ideas, taste and judgement stay human. We use AI to free up our time, so we can do the bits that build brand fame.