Sheeraz Gulsher
Co-Founder of People Like Us
Outside of their exceptional campaign work. what truly sets the agency apart is their genuine commitment to diversity, equity & inclusion and this is thanks to its excellent leadership and transparency.
Purpose
& Impact
Since 2008, we’ve created campaigns that deliver for our clients, our team, our community and the planet.
In July 2024 we became B Corp certified. This isn't the finish line. It's how we measure what we do next.
People, Planet, Performance.
People, Planet, Performance.
People, Planet, Performance.
People, Planet, Performance.
For Our Clients
We work with brands who share our standards. Then we prove it in the work. We embed ESG and inclusivity into every communications campaign.
What we’ve done
- Introduced a B Corp scorecard for all new business
- Built ‘A is for All’ framework that every creative response is measured by
- Work with our advisory council to create a benchmark for inclusivity
- Launched a Client Charter that sets how we work
The results
- NPS: 8.6 (2026)
- 80% client retention. A third have stayed 6+ years
- 100% of clients describe our relationships as positive and collaborative
For The Environment
We prioritise sustainable operations and minimise environmental impact.
We’re cutting 90% of emissions by 2040. That’s 5.63% every year.
What we’ve done
- Offset 1,700+ tonnes of CO2 with SkootEco
- Planted 27,000+ trees. Recovered 4,000+ ocean plastic bottles
- Supported global projects from renewable energy to forest preservation
- Moved to a 100% renewable energy office
- Cut packaging waste by 40%
The results
- EcoVadis Gold. 81 points. Top 3% globally
- TRACE carbon accredited
For Our Community
We invest 10% of net profits into charities and DE&I in our industry.
What we do
- Up to 30% reduced rates for charities
- 10 years supporting Brixton Finishing School with mentorships, placements and training
- Ongoing sponsorship and support for People Like Us and the Taylor Bennett Foundation
- Fundraising, volunteering and pro-bono work with Under One Sky, London based charity striving to end homelessness across the UK and beyond
For Our Team
We prioritise our team and nurture our culture to build a workplace people stay in.
What we do
- Living Wage employer since 2023
- We Show the Salary employer
- Pay gap data published and improving year on year
- Some of the best benefits in the business
The results
- Sunday Times Best Places to Work 2025
- Campaign Best Places to Work 2025, 2026
- AIA Independent Agency Of the Year 2025
Governance, Ethics & Accountability
Since 2024, our ‘B Keepers’ have driven B Corp standards across the agency.
What we do
- Screen suppliers against social and environmental criteria
- Prioritise B Corp, local and sustainable partners
- External DEI&B board
The results
- 80% of leadership are women
- 26% of our team are from racially diverse backgrounds
Spotlight
Sereena Abassi
Director of People Experience & Social Impact
At PrettyGreen, we see it as our duty to support our people not just at work, but in their lives. Our policies and benefits are designed to be innovative, responsive, and equitable, giving each person the support they need to thrive. This year, we created a fund to help colleagues with disabilities, ensuring everyone feels understood, included, and able to succeed.
What we stand for
01
B Corp and EcoVadis Gold certified
02
Net-zero journey since 2020
03
Living wage employer since 2023
04
Offset all emissions via SkootEco and Eden Reforestation
05
10% of net profits invested into industry DE&I and charitable causes
06
Founding partner of Brixton Finishing School
07
Active supporter of People Like Us
08
Pro-bono work for Ripple suicide prevention charity
09