FaceGym Boosting Performance across Channels

Challenge

FaceGym combines facial muscle workouts with skincare to deliver transformative results. Their model spans multiple revenue streams, including workout bookings and subscriptions. The goal was to boost performance across these streams, while maintaining ecommerce sales for their professional beauty tools and skincare ranges and adapting to new product launches, seasonal changes and promotional offers.

Activation

We built custom landing pages for different audiences, adding tracking tags to capture which campaigns drove which revenue.

We ran paid campaigns across Google and Meta, and tested audiences, devices, locations and timing to find what worked best.

Impact 

 Workout bookings and product sales scaled. Neither cannibalised the other. Costs dropped and returns improved. Promoting multiple revenue streams simultaneously is possible with the right approach. 

Paid Social and Paid Search strategy delivered by PinPoint Media, part of PrettyGreen Group. Learn more about this case study here.