The "What They Said" influencer marketing podcast returns for season 2 🎙️🎙️. To celebrate B Corp Month, we invited Gen B leader, India Rawlin, Head of Brand at fellow B Corp, TrueStart Coffee, to come chat all things people, planet and performance. India challenges our very own coffee aficionado and pod host Sammy Albon to a taste challenge, whilst discussing how their accreditation as a B Corp reflects and shapes their communications, including:
- The priorities of creator collaboration as a B Corp.
- Measuring environmental impact when every video view contributes for counting emissions.
- Communicating the benefits of becoming a B Corp to customers and suppliers.
- The impact of accreditation inside the business.
