The "What They Said" podcast is back with another sparkling, insight-packed episode 💅✨ This week, PrettyGreen's Influencer Strategy Lead and pod host Sammy Albon dives headfirst in to hun culture with The Very Group’s Head of Consumer Influencer, Layla Hatia – to hear how the brand shapes an audience-first creator strategy that goes from the high street to high glam. Expect plenty of juicy insights, including:
- How Very developed an audience-led social strategy to bring to life its new 'Make it Sparkle' platform.
- The 'hun filter' that helps choose creators with the right fashion-forward energy for every moment.
- The power of micro-influencers to make the most of fast-moving TikTok trends.
- How the Layla balances measuring success across engagement, brand, and sales impact.
