Integrated PR, Events & Content campaign driving fame on Budget Day for MVNO Lebara

Challenge

Lebara wanted to position itself as a serious contender in UK mobile with 18-35-year-olds, offering them a smarter way to control spending. Budget Day provided an opportunity to cut through fiscal frenzy.

Activation

We created The Smarter Cuts Salon. On a day dominated by Budget headlines and tax hikes, Lebara turned Westminster into a salon of smart savings.

We surveyed 2,000 UK adults to gauge the personal impact of Budget Day tax changes, creating a data-led, newsworthy hook. We captured the salon, talent and branded moments with high-quality imagery. We combined on-street vox pops with influencer content from Summer Fox and Matt Griffen.

Armed with strong visuals and a clear cost-saving message, we secured targeted outreach across national news, lifestyle and money titles.

Impact

Lebara earned attention on one of the busiest news days of the year, cutting through the Budget Day chaos, driving engagement and coverage, and positioning Lebara as the smart choice for savings.