Disney Disney 100: The Landmarks
BRINGING THE REAL-WORLD LOCATIONS BEHIND DISNEY’S BIGGEST FILMS TO LIFE
Challenge
During a jam-packed schedule of global and local activities celebrating Disney’s 100th anniversary, we needed to curate a campaign that would stand out, touch the hearts of Disney fans and maximise impact on a small budget.
Activation
We discovered that 42% of Brits were unaware that some of Disney’s most loved films are based on real-world UK locations.
So, we dived into the Disney archives to tell the stories behind the iconic locations for the first time. Working with leading Disney photographer, Linda Blacker, we released a series of exclusive pictures showing iconic Disney scenes recreated from a modern-day perspective.
This multi-platform campaign was further elevated on social via a competition that drove fan engagement with this beloved brand.
Impact
The combination of archival storytelling, exclusive photography and fan engagement made this Disney’s most successful UK campaign of the year.
- 1.52
- billion estimated reach
- 152
- pieces of coverage
- 2.76
- million estimated view
- 11
- pieces of social content driving engagement
