Throwing the most exciting holiday season, party of the year.

Challenge

Amazon Music wanted to hold an event that brought together a curated group of influencers and talent to celebrate the breadth, diversity and quality of their podcast offering. The space needed to be somewhere that creators and audiences could connect, discover new voices and interact with Amazon Music as a leading platform for compelling, culturally relevant audio content.

Activation

A show-stopping event at London’s National Gallery that highlighted Amazon Music’s dedication to the podcasting industry.

The event brought together hundreds of industry professionals and featured speeches from distinguished VIP guests, live music, bespoke cocktails, themed canapés, and elegant flower arrangements.

We integrated branded photo opportunities throughout the venue that worked with the atmospheric setting of the National Gallery and encouraged attendees to share the evening across their social accounts.

Impact

350 podcasters and press together in one of London’s most iconic venues, all focused on Amazon Music as a culturally engaged champion of the industry.

Branded social media opportunities extended the event’s reach well beyond one evening, turning every attendee into a brand advocate.